Fight Your Instinct | Choreographer
A powerful campaign for The National Water Safety Forum, Krow London Advertising Agency & 2AM Films.
This campaign coincides with the second ever UN World Prevention Day reminding people if they see someone struggling in the water to encourage people to fight their instincts and call 999 and ask for the Fire and Rescue Service or for coastal locations, call 999 and ask for Coastguard.
Directed by Steve Cope
Produced by James Fuller
Choreography by Amelia Swift
Fight Your Instincts
PRESS
2AM's dance with NWSF danger
“A man's reaction to an accident is played out through some powerful choreography in this attention-grabbing spot for the National Water Safety Forum.”
by JAMIE MADGE on 25TH JULY 2022
https://www.shots.net/news/view/2ams-dance-with-nwsf-danger
